Contact

1 (647) 745-8980

hellomichael@bighumanchange.com

Address

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Toronto, ON  M6H 1A3

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©2019 by Big Human Change.

Sidewalk Labs:

Designing the Future

of "Smart Cities"?

Google is leading a futuristic development of Toronto's derelict

waterfront...but there are some serious

questions about where the line sits

between private interests and the public good.

The Dangers Of Measuring:

How improperly using quantitative data can lead to perverse incentives.

We often refer to Campbell's Law: the

notion that creating new qualitative measures can lead people to aim for

the measure, rather than real change. It's important: incentives, good and bad, change the world. 

The Retail Dinosaur

Are brick-and-mortar

locations dead for sure?

We often hear about how the nature of

shopping is changing. But as we move

to an increasingly digital economy, is there room for a rethink of how brands interact with their physical outlets?