top of page

The Dangers Of Measuring

  • Writer: Michael Davisburchat
    Michael Davisburchat
  • Apr 22, 2021
  • 1 min read

How improperly using quantitative data can lead to perverse incentives


We often refer to Campbell's Law: the notion that creating new qualitative measures can lead people to aim for the measure, rather than real change. It's important: incentives, good and bad, change the world.



ความคิดเห็น


bottom of page