Big Human is a human-centered design service.
We provide research and strategy plans, to help teams like yours understand the people they serve and offer better value in the future.
Reach out and say hi. We're always up for a chat.
Big Human is a human-centered design service
We help our clients help people.
Click right there to see some of our past work.
Rethinking Social Service
with The Province of Ontario
We helped the provincial government study the social determinents of poverty, and devise potential solutions to the poverty trap.
The Future of Cycling
with Cervélo & Pon
We studied urban mobility
in North America and Europe,
and held workshops to design
new products that would better serve future customers.
Observing Early Parenthood
We worked with Bose to uncover the lived experience
of new parents, the highs and the lows, with the aim of providing better service.
Strange Things, Explained.
There's the way things are "supposed" to work,
and they way they work in practice. The products and
services we design are often experienced differently by the people who really use them...in some crazy
and unexpected ways.
We call that the Knowledge Gap—the difference
between what we think we know about people, and
the reality they're living. How things break...and how
people put things together.
All organizations have a Knowledge Gap. That's life.
But the teams that provide real value try to bridge it anyway—to go beyond assumptions and understand
the people they serve as complete, imperfect people.
That's where we can help.
We provide research to help explain human behaviour, and then we build out organizational strategies so our clients can shrink the Knowledge Gap and focus on providing better value.
Leave us a message.
Really. We love meeting people. If you'd like to discuss business, philosophy, strategy, or something else, don't hesitate to give us a shout. Or call. Or email.