Strange Things, Explained.
There's the way things are "supposed" to work,
and they way they work in practice. The products and
services we design are often experienced differently by the people who really use them...in some crazy
and unexpected ways.
We call that the Knowledge Gap—the difference
between what we think we know about people, and
the reality they're living. How things break...and how
people put things together.
All organizations have a Knowledge Gap. That's life.
But the teams that provide real value try to bridge it anyway—to go beyond assumptions and understand
the people they serve as complete, imperfect people.
That's where we can help.
We provide research to help explain human behaviour, and then we build out organizational strategies so our clients can shrink the Knowledge Gap and focus on providing better value.
Leave us a message.
Really. We love meeting people. If you'd like to discuss business, philosophy, strategy, or something else, don't hesitate to give us a shout. Or call. Or email.
1 (647) 745-8980
866 College Street, 4th Floor.
Toronto, ON M6H 1A3