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Big Human is a human-centered design service.

We provide research and strategy plans, to help teams like yours understand the people they serve and offer better value in the future.

Reach out and say hi. We're always up for a chat.

Big Human is a human-centered design service

We help our clients help people.


Click right there to see some of our past work.

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Rethinking Social Service

with The Province of Ontario

We helped the provincial  government study the social determinents of poverty, and devise potential solutions to the poverty trap.

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Studying an Opioid Crisis

with an industry leader

We worked with a leading

medical device manufacturer

to conduct deep interviews, studies, and other research on the ongoing epidemic.

The Future of Cycling

with Cervélo & Pon

We studied urban mobility

in North America and Europe,

and held workshops to design

new products that would better serve future customers.

user research in cycling

Observing Early Parenthood

with Bose

We worked with Bose to uncover the lived experience

of new parents, the highs and the lows, with the aim of providing better service.

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Strange Things, Explained.

There's the way things are "supposed" to work,

and they way they work in practice. The products and

services we design are often experienced differently by the people who really use some crazy

and unexpected ways.

We call that the Knowledge Gap—the difference

between what we think we know about people, and

the reality they're living. How things break...and how

people put things together.

All organizations have a Knowledge Gap. That's life.

But the teams that provide real value try to bridge it anyway—to go beyond assumptions and understand

the people they serve as complete, imperfect people.

That's where we can help.

We provide research to help explain human behaviour, and then we build out organizational strategies so our clients can shrink the Knowledge Gap and focus on providing better value.


Leave us a message.

Really. We love meeting people. If you'd like to discuss business, philosophy, strategy, or something else, don't hesitate to give us a shout. Or call. Or email.

We'll get back to you soon.


1 (647) 745-8980


866 College Street, 4th Floor. 

Toronto, ON  M6H 1A3

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